Mariposa Social
Social Butterfly
When it comes to content, I’m all about mixing strategy with spontaneity.
At Backbone Media, I have the joy of creating content for brands like Smartwool, where I focus on bringing their voice to life across social channels. Especially through trend-driven, community-focused storytelling. Whether it's a clever TikTok moment, a seasonal IG Reel, or a surprise-and-delight campaign with influencers, I love keeping things fun, fresh, and authentic.
I’m always on the lookout for the next scroll-stopping trend—then giving it that Smartwool spin. From outdoor adventures and product features to behind-the-scenes silliness, I create content that feels like a conversation, not a commercial.
My goal? To make people laugh, learn, and connect!
Greeting cards made with love,
for every kind of cariño.
Mercado Juli is my love letter to culture, family, and all the little moments that deserve to be
celebrated—con mucho, mucho corazón.
Inspired by my deep love for gift-giving (and my sweet dad), this collection was born from something I noticed growing up: every time a birthday, holiday, or special occasion rolled around, we could never find greeting cards in Spanish that didn’t feel like caricatures or clichés. It always felt like a piece of our culture was missing in the card aisle.
So, I made my own.
Each card in Mercado Juli reflects my childhood memories, my proud Mexican roots, and my first-gen experience—including my perfectly imperfect Spanglish. I grew up speaking both languages, and while my Spanish isn’t flawless, it’s real—and that’s what I wanted these designs to be. Honest. Playful. Full of love.
With soft color palettes, simple illustrations, and sweet (sometimes silly!) messages, these cards were designed to make you smile and to feel seen.
Whether you're celebrating mamá, a bestie, a holiday, or just want to drop some cariño in the mail, these cards are here to remind you: love looks good in Spanglish, too.
Spill the Tea...or Coffee!
A coffee table book inspired by the one and only Tyler, The Creator—aka the king of chaos, color, and creative genius.
This project was a major turning point in my journey as a designer. For the first time, I gave myself full permission to play—with color palettes that pop, photography that tells a story, and typography that speaks just as loud as the lyrics. From bold layouts to quirky details, this book let me lean into the things I love most: personality, expression, and a little design drama (the good kind).
Flowers, For You!
